Streetwear Week: HUF Plantlife

HUF is a well-known streetwear brand which was launched in 2002 and has been at the forefront of skating and streetwear ever since. HUF is fairly similar to most other skating-inspired brands with the usual five-panel caps, beanies, hooded sweatshirts and bold logo designs however there is a key item in HUF’s clothing arsenal. Plantlife socks have seen high commercial success and can be seen being worn by many on the streets and being endorsed by almost every Tumblr account online.

Plantlife is a simple concept of bold coloured socks depicting multiple marijuana leaves as the key design element. GQ Magazine noted earlier this year that colourful socks were a real this year and said the following: 

"swap out the sober socks you wore through winter for pairs with go-to-hell colours and busy patterns."

HUF capitalised on this market by coming up with the boldest designs imaginable and reaped the benefits. Hopefully this style will remain in fashion for many seasons to come. Personally I am really keen on this particular design as it gives any outfit an edge which could not be achieved by a pair of plain black cottons. Plantlife socks are now available in a multitude of various colours and some are also themed towards a particular festive season.

HUF Clothing is available at:

http://store.hufworldwide.com/

http://www.lostartshop.co.uk/

http://www.size.co.uk/