Streetwear Week: Gosha Rubchinskiy

Gosha Rubchinskiy is quickly emerging as one of the best Russian streetwear designers to date. Gosha's passion for creativity has led him to having his clothes featured in Dazed Magazine and has been praised by Rei Kawakubo, founder of Comme des Garçons.

Gosha Rubchinskiy and friends

Gosha's designs are not one you would typically expect. Drawing inspiration from surrounding subcultures and the streets of Moscow as well as his own personal interests in skateboarding and black metal. Gosha's first professional collection is one to be proud of with a number of designs and interesting colour choices which are guaranteed to catch the eye of everybody in the room (for somebody with an interest in black metal fluorescent pink and yellow hooded sweatshirts hardly spring to mind.) It's exclusivity is also to be admired with the only known retailer to be Dover Street Market in London. This just makes me want Gosha's designs even more because they are so hard to get a hold of, with limited numbers in each design it makes every piece extremely desirable.

Gosha Wool Sweater (Black), £195

One  of the main reasons I am yet to purchase anything is the prices. It is seen as premium streetwear and the prices show for it. With some of the knits retailing at around £200, it could hardly be classed as obtainable. Who on the street has £200 to spend on  poloneck jumpers? John Smedley who have been hand making  knitwear for over 200 years have made roll necks from the finest fabrics in the world however they retail for under £130. So how exactly can they justify this price. Well I believe it is merely down to exclusivity. People will pay large sums of money to be seen as different or ahead of the crowd and Gosha and Dover Street Market are taking advantage of this.

Gosha Rubchinskiy has strong designs and a story which is admirable and also interesting. There is no arguing that Gosha himself is street, his influences are certainly street however I'm not sure if a £195 sweater by a fairly unknown designer can really be classed as streetwear.

Gosha Rubchinskiy is available at:

https://shop.doverstreetmarket.com/

To see the Dazed interviews with Gosha Rubchinskiy click the following link:

http://www.dazeddigital.com/artsandculture/
http://www.dazeddigital.com/fashion/