The Kooples

It would only be a matter of time before I gave the Parisian brand a mention. Due to its ever increasing notoriety and popularity amongst young fashionable people across the globe it was only a matter of time before I brought it to the attention of the few which aren't yet up to speed with the well-received French fashion house.

Being a large fan of The Kooples, I have watched it evolve from having a relatively niche market, based as concession stalls within large department stores, to having more than a dozen boutiques throughout the UK. With it constantly looking to expand, it is no surprise that The Kooples is one of the most promising brands in fashion today.

Long-sleeved roll-neck pullover, £185

The Kooples name originated from the french pronunciation of 'couples' which is an underlying theme present within the marketing and advertising of The Kooples. Using real life couples to model the clothes gives a fun, and real, feel to the brand. It also gives a sensuous impression: the clothing is quite sexy as well as being fashionable without having to be suggestive and revealing. This is also amplified by the use of the skull 'n' crossbones theme throughout which gives the wearer a quirky and rock 'n' roll edge which many other brands couldn't.The brand has also received celebrity support from a collaboration with English rockstar Pete Doherty and Eric Cantona (along with his wife Rachida Brakni) modelling for The Kooples sportswear.

This Autumn sees the release of The Kooples new AW12 range. The brand has always cited Mod culture as an influence in the design and manufacturing of the clothing however it has never been so apparent with Saville Row tailoring and target t-shirts making an appearance in this year's collection. A stand-out item for me in this collection is the long sleeved round-neck pullover which is both subtle as well as up to date with current fashion trends because of the range of stitching and colours to choose from.

The Kooples is no doubt one of the fastest rising fashion houses in the world today and its popularity doesn't go unwarranted, visit The Kooples online today at:

http://www.thekooples.co.uk/